Friday, July 15, 2011

MIE - London Wasps v St. George's Dragon Army for 188BET

One for the rugby fans out there....I thought this was a really fun spot leveraging the idea of the London Wasps rugby team fighting a symbolic Welsh dragon as a sponsorship association with betting company188BET.  They enlisted the help of rugby players Dave Walder, Simon Shaw, Riki Flutey, Joe Worsley, Serge Betson, Rob Webber and Ben Broster to fight a bunch of invading dragons, like a sort of live video game.

I was amazed when Joe Marshall of MIE told me: "It was all in camera/live projections, no post. You incorporate the look of the building into the animation to create an optical illusion.... The players could see what we see..." and they were interacting with the dragons in real time. He further explained - "director and sometime copy writer, Ben Jones, came to us to help realise an idea he was working on with ad agency, Pitch. 

The concept was based around 3D mapping projections, where you incorporate the shape of a building into the animation you are going to project onto it, to create an exciting optical illusion. The results worked really well, and the players at London Wasps had a great time filming the viral, even though I don't think they were as scared as they made out..."

Class - just sorry I didn't get to posting this earlier.

Credits:Director:Ben Jones, Producer:Joe Marshall, Production Company Helimax Films / MiE, Animation:MiE, Agency: Pitch

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