I was amazed when Joe Marshall of MIE told me: "It was all in camera/live projections, no post. You incorporate the look of the building into the animation to create an optical illusion.... The players could see what we see..." and they were interacting with the dragons in real time. He further explained - "director and sometime copy writer, Ben Jones, came to us to help realise an idea he was working on with ad agency, Pitch.
The concept was based around 3D mapping projections, where you incorporate the shape of a building into the animation you are going to project onto it, to create an exciting optical illusion. The results worked really well, and the players at London Wasps had a great time filming the viral, even though I don't think they were as scared as they made out..."
Class - just sorry I didn't get to posting this earlier.
Credits:Director:Ben Jones, Producer:Joe Marshall, Production Company Helimax Films / MiE, Animation:MiE, Agency: Pitch
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