Friday, July 8, 2011

Megaforce video for The Greeks by "Is Tropical"

Been a bit slow posting recently - due to much action in the background setting up "dotmogo" a new improved version of the "World of Idents", due to be launched in the next week or so. anyway enough about me...

Is Tropical have just released a single called "The Greeks" with an outrageous spoof gangster pop promo using children.  This is not as dodgy as it sounds!  Megaforce the dynamic French directors were asked to come up with an idea by Kitsune the French record label and this is what happened...

When asked to explain what they had in mind they came up with the following:
"We’ve been wanting to make such a video since the age of 6 ! Part Rumblefish, part Die Hard, part Akira, we wanted to work together to create something both visually appealing and aesthetically relevant to the band. We like kids, we like gangs, we really like daydreaming and imagination; the video straddles the line between nostalgia and the visual death-porn of our generation – the action film. Don’t get carried away by politics – this is a straight-up kid brawl the way it played out in your head when you were stealing your mums mascara to be like Arnie in Predator. It isn’t a shocking rebuke to our drama queen, populist news culture either – just naive, blissful shoot-yr-mate until he’s definitely dead war-games – the way you wish it still could be."
Apart from praising what is a simple idea done very well, I love the extra layer of thrill you get from the sound effects - it was certainly what was in my head at that age (and probably now as well, if I'm honest...)

The band "Is tropical"  is playing alongside The Scissor Sisters at Lovebox in Victoria Park, London on Sunday July 17th at  14:00

Directed by Megaforce, Record Label : Kitsune, Animation : Seven, Production : EL NINO, post Machine Molle, Producer : Jules DIENG, AE : Gianni MANNO /Francois PELLAE, Sound design : Laurent D’HERBECOURT / Tranquille Le Chat

I'm also chucking in their recent Cadbury's Charity shop" commercial as well - as it also has a slightly surreal sense of humour....

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