Monday, June 13, 2011

Man Vs Machine Toyota iQ sponsorship spots

I just got a nice little update on what Man Vs Machine have been upto.  They have just finished series of ten abstract spots that embrace the unique design of the Toyota iQ - for use in association with sponsored content on channel 4.

 Mike Alderson told me: "Luckily we were given an open brief on this project - the client liked our previous work and was confident they would like what we came up with!  Using the car as a catalyst various forms are given new life as a result of the signature contact moment.
 Here is a compilation of them:

Considering the car does very little in each of these spots, I think they have created a kind of "magic" around it, using some very imaginative textures and sounds.  I only wish driving in the outside world was interesting....Direction & animation:
ManvsMachine Production company:
Nexus

I also wanted to flag up these fun idents they made for syfy kids - as part of their on-going work with NBC Universal.

INFO
I was told: "The logical solution was to create an unlikely family of toy-like characters, each one based on the forms of the Syfy brand. The characters were designed with one eye on versatility for future uses both on and off screen and we're looking forward to taking these little guys on all sort of adventures as the brand rolls out." Watch this space.

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