Tuesday, May 3, 2011

Producers series 01 - Shananne Lane 4Creative

Any more wedding cake anyone...?  Right, after all these mega bank holidays it's back to business - In an effort to bring both sides of the story to my readers I will be interviewing, what I consider to be, interesting producers from the world of motion graphics in the next few months. I am starting with Shananne Lane from 4Creative.

Her first job was managing talent for 4idents 12 years ago. Back then it was a very small department and made mostly promos. Slowly the marketing department grew & finally became known as "creative services". In its modern incarnation 4creative deals with branding for all five of its channels, sponsorship, external work, 4OD and all sorts of other web-related projects.

I asked her what her highlights as a producer have been during her long association with the company. She said shooting promos for Desperate Housewives and Lost when they first came out. Lost was shot on location in Hawaii - (I’m sure there are not many promo/graphics producers can say that they have done that from the broadcast industry!) Although as you can imagine, from a producers POV there were many frustrations to be overcome. She said she has also worked with three Oscar wining DOP’s. I have included this 60 promo for the first series of Desperate Housewives - and I still think it is hilarious in a creepy sort of corpse- in-the-cellar kind of way - and immaculately done...



She also told me that the core team have all been at 4creative for 10 years or more - which says a lot about the their success as a creative force in the industry. Here's to the next 10 years!

For each producer I will ask them their Top 5 Producer’s Tips.  Here are Shananne's...

  1. don’t rip off your crew
  2. don’t always go for the cheapest deal -  know when to cut corners and when to pay
  3. build relationships which will build trust - you can't do this by being rude to people...
  4. preparation is crucial - don’t pretend to know something when you don’t
  5. always be the last person to leave a set - especially after the director and the DOP

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