Tuesday, May 24, 2011

Eurovision identity 2011 - by Turquoise

After successfully pitching against several high-end German agencies Turquoise Branding were chosen to create the visual identity for the Eurovision Song Contest 2011 in November last year.  Gregory Millar, creative director on this job, told me that from initial briefing to Linda Garcia-Bowles, (Head of Motion Branding at Turquoise) to winning the pitch it took only 10 days!  Pretty speedy by anyone's standards.

This year the Grand Final took place in the city of Düsseldorf, Germany, between 10-14 May. It was the culmination of months of competition throughout Europe to qualify and it was broadcast live to over 43 countries with an estimated reach of 125 million people.

Apart from creating a look and feel that they liked, Gregory thought that a key reason that the German clients NDR and Brainpool chose Turquoise's creative to win the job was because they could create a complete identity across all media platforms and not just a title sequence.

Gregory was also keen to stress that everyone at Turquoise had worked their socks off in the preparation of this project and that it was truly a great team effort.  He told me "the identity is based on the line ‘Feel your heart beat!’, and has been designed to migrate seamlessly across visual mediums as both an energetic and uplifting static identity, as well as a dynamic animation in all on-screen graphics.

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