Tuesday, January 11, 2011

Wonder - new agency with old heads

Happy New Year motion graphics fans....

First up is the announcement of a new branding agency called Wonder - started by Tim Platt & Paula Williams - who both left Red Bee at the end of last year after many years of BBC/RedBee service.  I asked them what prompted the move after all that time.  Paula told me "the main reason we set up Wonder was that we had both worked for large companies for many years (BBC, BBC Broadcast and RedBee Media) and we wanted the flexibility of working as an independent Agency and to be able to explore new areas of work.  Wonder’s approach is to capture the essence of a brand in a simple, entertaining and engaging way then ensure it’s brought to life across multiple platforms.
Tim and Paula's expertise has been recognised internationally through a host of industry awards including a much-coveted D&AD Gold.  They are currently represented in the US by PGM Artists

They have not rested on their laurels and are already working with US agency The Brand Gallery to collaborate on the launch of a new music channel.

The last word goes to Tim “ The paradox of our ever-connected media world is that
brand identities have to be both consistent and agile.
As a small, highly creative and collaborative new agency, we’re perfectly
placed to gear them for success.” Watch this space...

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