Thursday, June 3, 2010

E&P Associates - Greenwich 710 and Black Sheep

Well apart from the arrival of a new baby my esteemed colleague Yaniv, we have had another sort of delivery… I just got this in from Rob Machin of E&P Associates – a new BBC Arabic TV brand called 'Greenwich 710' which is a venture which brings together multi-media (eg TV, twitter, blogs) platforms, based on the creative concept of “What's on your mind' – hence the brain motif with various content platforms inside. There is a teaser for this here

Rob told me " The interactive TV content encourages you to make the programs you watch."  - known as a Wikiprogram for TV  - " A range a print, web and IPTV assets were created to promote and maintain the flow of content."  This idea of convergence has been around for a while now, but I have notice that only recently have more of this type of project has been submitted by motion graphics for this blog, by way of "real world" examples.  I'll be featuring a post on a company who specializes in this area in a week or so.  Also I recently mentioned that Turquoise were already branding for companies across a number of media.

BBC Arabic ident from Tim Rabjohns on Vimeo.
Creative director Rob Machin, animation: Mat Stevens of Golden Sq.
presenter: Hosam El Sokkari

E&PA have also just finished another project called 'Black Sheep Runs Business'  which is a new Thai based TV program that inspires people to think differently, when it comes to growing commercial opportunities. This new perspective motivates the viewer to develop more lateral ways of entrepreneurial thinking.

Black Sheep Titles from Tim Rabjohns on Vimeo.
creative director: Rob Machin; animation and aftereffects Joe Lovelock from Disqo

No comments: