Wednesday, June 9, 2010

Africa Community Project film by Shucks

Ryan St James from Shucks just sent me this little film.  As you can see it's not super high budget (I don't mean that in a mean way – I think it does the job very nicely) – but the main reason I want to post this is that the project it is promoting – The Africa Community Project – is doing something very worthwhile and at a realistic level.  What I mean by this is that they are not trying to shower these African communities with aid, but instead set up a way they can make money  using various craft skills – there are loads of examples on the website.  Well done guys – a great project. Good to see that motion design can do some good in the world! I have put the press release below…
Africa Community Projects - Animation from Shucks on Vimeo.

WE believe that people and the environment should be treated with respect. This is why we are partners with the UN’s International Trade Centre, an organisation that links us to marginalised groups of artisans working with natural or recycled materials in Africa. Throughout the entire ‘AFRICA COMMUNITY PROJECTS’ range we have tried to use only natural, organic or recycled material where possible and have always used environmentally friendly production methods to reduce our carbon footprint. As you can see we have really focused on traditional hand skills as they promote livelihoods and help communities to sustain themselves. 

We strongly believe that together - united - we can help to make poverty a thing of the past.

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