Tuesday, May 18, 2010

Turquoise - 99 and Hadeeth Al Jasmine

We have just completed a couple of jobs for Turquoise – and as they are a canny company I thought I should tell you a bit more. I met with Gareth Mapp and Linda Garcia-Bowles to find out what's occuring.
Like many companies, they see themselves as a branding agency, but what is different is that they are not only involved in broadcast graphics and identities for TV broadcasters – they also work with the telecoms brands who are knee deep in mobile telephony and iPTV.  Which when you consider the rise in importance of mobile handsets as mini computers and TV being watched through the internet, seems like a smart move.  It's also worth mentioning that they have not one but three blogs - I'm getting blog envy just thinking about it!

Since their inception in 2002 they have always has strong ties with a lot of Middle Eastern clients, and have rebranded STV1 – Saudi's equivalent to BBC1.  Gareth opined that the Middle Eastern market has been good to them because their budgets have not dropped as much as elsewhere, there are more and channels in that region than before and that the broadcasters have not developed in-house creative services to a high degree.

Hadeeth Al Jasmine from Tim Rabjohns on Vimeo.

Turquoise have about 20 designers onboard and for their clients they can sort out the logo, the idents, the print, the website, internal creative systems, commercials as well as the sets for the shows.

These two jobs – essentially title sequences for "Hadeeth Al Jasmine" (Jasmine Talk – a sort of "Loose Women" equivalent) and "99" – a consumer affairs program on Saudi's STV channel.  There are a couple things that interest me about these jobs. Firstly I think designer/director Elie Zaccour has done a great job of making both these sequences classy and modern (in fact much more cool than I would imagine they would allow on Saudi daytime TV!) .
99 opener from Tim Rabjohns on Vimeo.
Secondly you will notice that both sequences are very abstract – in particular the Hadeeth Al Jasmine.  As we know, the Saudis are very strict on issues of female emancipation and for them it is already fairly controversial to have a program hosted entirely by women – so they could not been seen to get too racy in the titles by showing any.
Musically – they are both fairly traditional, I'll grant you, but that was what the brief required.  With a change of music to something more contemporary and electro I could see the Hadeeth Al Jasmine on late night channel 4…

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