Thursday, October 8, 2009

Superfad London

Superfad are a design based motion graphics company working across all media (TV broadcast, commercials and web). The parent company (also called Superfad) was established in the US since year 2000 and has offices in Seattle, New York and Los Angeles and they handle some pretty impressive campaigns for blue chip companies.(see website for more)

Orange cinema logo1 from Tim Rabjohns on Vimeo.

The London office has been open since 2007 and is steadily growing in size and stature. I went to see Stuart Robinson in their Soho office recently. Recent works include sponsorship IDs for Orange's "cinema Sunday" in France (similar to the UK's Wednesday promotions where people can get free cinema tickets) –. Also to say that French equivalent to our 118118 has a new online service – customers can open an account and register more details about themselves which can be passed on to people when they ring up. The aim of the sequence was to give it a new film-like feel.

wow wow summer from Tim Rabjohns on Vimeo.

wow wow spring from Tim Rabjohns on Vimeo.

Wow Wow is a Japanese cable channel. For a number of years creative director Adam Parry had been responsible for their rebrand when he was at Framestore. When he left to join Superfad they decided to ask him pitch again, but this time with another 29 companies! The story goes that they laid out all 30 ideas on a table, unlabelled and still chose his design…..I can see why as it a very classy piece of work.

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